Matomo

If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. What’s a tag manager? If you’re not familiar with Google ... Read MoreFind a great Google Tag Manager alternative in Matomo Tag Manager

You can now analyse the success of your Google Ads campaigns and accounts directly in your Matomo with ease. See what keywords and search queries are leading to clicks for your paid ads and bringing your business the highest ROI, ... Read MorePaid Advertising Performance – target the right customers and invest confidently

Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of ... Read MoreWhy do you need analytics for your WordPress?

You may be wondering which web analytics plugin to choose from on the WordPress directory. If the choice is between WP-Statistics and Matomo for WordPress, we’ve got you covered. Have a look at which could be the best option for ... Read MoreMatomo vs WP-Statistics – which web analytics plugin suits you best?

Due to the endless choices, you may be wondering which web analytics plugin (GA, Slimstat or WP-Statistics) to choose from on the WordPress directory. If the choice is between WP-Statistics and Matomo for WordPress, we’ve got you covered. Have a ... Read MoreMatomo vs WP-Statistics – which web analytics plugin suits you best?

With over a billion searches every day in search engines, it’s hard to underestimate the importance of having your business present on page one (ideally in positions 1 – 3) ranking for the keywords that impact your sales and conversions. ... Read MoreMeasuring success for your SEO content

While Google Analytics may seem like a great plugin option on the WordPress directory, we’d like to present a new ethical alternative called Matomo for WordPress, which gives you 100% data ownership and privacy protection. Firstly what does Google Analytics ... Read MoreSwitch to Matomo for WordPress from Google Analytics

It’s been almost two years since the GDPR came into effect and turned the online world on its head. Confusion around cookies/cookie consent/cookie compliance remains till today. So we’d like to take this chance to talk more about the supposed ... Read MoreYour guide to cookies, web analytics, and GDPR compliance

Accurately measuring the success of your customer’s journey on your website is vital to increasing conversions and having the best outcome for your business. When it comes to website analytics, the Funnels feature is the best place to start measuring ... Read More4 ways to create more effective funnels

When it comes to personally identifiable information (PII), people are becoming more concerned about data privacy. Identifiable information can be used for illegal purposes like identity theft and fraud.  So how can you protect yourself as an ... [More] innocent internet browser? ... Read MoreYour introduction to personally identifiable information: What is PII? [Less]