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It used to be that if you worked in the front office of a sales department, you would only last about a year. The work...The post How to Measure Your Way to Sales Success appeared first on GoodData.

SAN FRANCISCO, CA – December 3, 2012 – GoodData®, a leading business analytics company, has selected Covali, specialists in ERP integration, as a preferred delivery partner...The post Covali selects GoodData to deliver it’s new integrated Business Intelligence Apps appeared first on GoodData.

Context is everything. Perhaps you look at your subscription business and notice that you’ve been growing year over year beyond your predictions, have a steady...The post Why Data Matters For Subscription Economy appeared first on GoodData.

In a perfect world, the investments made in marketing campaigns would be proportional to the returns we could expect from each. But in the real...The post Marketing Revenue Attribution: Sourced vs. Influenced Revenue appeared first on GoodData.

For retailers, Black Friday and Cyber Monday are more important than ever. In 2011, customers purchased $11.4 billion on Black Friday, the highest amount ever...The post Are You Truly Monetizing Black Friday and Cyber Monday? appeared first on GoodData.

The following Powered By guest blog comes from Even Walser, Vice President of Revenue and Business Development at Genius.com. How To Avoid Being Tone Deaf...The post How To Avoid Being Tone Deaf To Customers appeared first on GoodData.

How Obama’s Campaign used Big Data to Secure $1 Billion and Four More Years How did Barack Obama overcome the specter of an ongoing recession...The post Getting Small with Big Data appeared first on GoodData.

Inventory levels. Sales results. Negative comments on Facebook. Positive comments on Twitter. Shopping on Amazon. Listening to Pandora. Online search habits.  No matter what you...The post Big Data Conundrum: Show me the money! appeared first on GoodData.

GoodData Selects ACR Analytics as Strategic Delivery Partner Partnership to Provide Customers with Rich and Comprehensive Business Data and Analytics Services SAN FRANCISCO, CA –...The post GoodData Selects ACR Analytics as Strategic Delivery Partner appeared first on GoodData.

While some still consider Big Data a tool confined to behemoths like Google and Amazon, an ever-increasing number of B2B organizations of all sizes are...The post Why we can no longer afford to pit Big Data against traditional BI appeared first on GoodData.